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  1. How to Sell AV Equipment to Technophobes

    How to Sell AV Equipment to Technophobes
    The world is becoming more and more dependent on technology and, believe it or not, some people are terrified. While few suffer from the actual condition that psychologists label technophobia, many people do feel anxious when confronted with tech or AV decisions. Technology is supposed to simplify our lives but for some, it can all seem incredibly complicated, and they’d rather avoid it altogether. Continue reading →
  2. The Band the World Mistook for The Beatles

    The Band the World Mistook for The Beatles
    When The Beatles broke up in 1970, it shocked the world like no other band breakup ever had before. For over a decade the Fab Four had been the voice of rock and roll and the subject of hysteria and adoration. It seemed wrong that these four boys from Liverpool who had grown up alongside an entire generation would never make music together again. Continue reading →

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